Strengthening Our Alliance with Ericsson
Our collaboration with Ericsson is more than a partnership; it is a strategic alliance that enables us to drive transformative change across the enterprise connectivity landscape. By harnessing Ericsson’s state-of-the-art technology platforms, we are at the forefront of providing businesses with the connectivity solutions they need to stay competitive in an increasingly digital world.
“The Ericsson EMEA Partner Summit was an invaluable opportunity for us to deepen our relationship with Ericsson, align on industry trends, and share insights on how we can work together to support our clients’ digital transformation journeys,” said PJ Farr, CEO of UK Connect.
The summit covered a broad range of topics, from 5G advancements to customer-centric strategies, providing a platform for knowledge sharing and collaboration across the Ericsson partner ecosystem.
Key Insights: The Future of Wireless Connectivity
One of the major takeaways from the summit was the importance of a holistic wireless strategy for achieving successful digital transformation. As businesses look to the future, it's clear that they won’t be able to meet their strategic goals by relying on just a single wireless technology. Rather, they need to leverage a range of wireless technologies that are harmonised, provide complementary capabilities, and don’t add complexity to technologists and operational teams. Ericsson’s Enterprise Wireless (EEW) platform provides this holistic approach, integrating various wireless technology domains into a singular, unified platform.
“We believe that a seamless integration of multiple wireless technologies is key to supporting enterprises in their digital transformation,” said Joe Budnar-Hunt, CTO of UK Connect. “EEW offers the flexibility and scalability needed to create customised solutions for businesses, all within a unified platform that simplifies management and optimises performance.”
Partner Enablement: A Shared Vision for Growth
Another significant theme at the summit was Ericsson’s commitment to partner enablement—particularly within the UK market. We learned that Ericsson Enterprise Wireless is looking to strengthen its partnerships with key resellers and ecosystem partners. Our discussions with Matt Cooke, Head of Global Channels for Enterprise Wireless, highlighted how UK Connect is positioned as a vital player in enabling the partner ecosystem in the UK.
“The commitment to partner enablement is something that really stood out during the summit,” Neil Wood, our CCO, commented. “Ericsson wants to build stronger, more collaborative relationships with resellers and partners like UK Connect. We’re excited to be part of this evolution and to help our partners unlock the full potential of Ericsson’s technologies.”
A Focused Approach to Enterprise Solutions
The summit also provided valuable insights into the ongoing development of Enterprise Wireless (EEW) solutions, which are specifically designed for enterprise needs rather than traditional carrier markets. We had the opportunity to hear from Pankaj Malhotra (Head of Enterprise Networking & Cybersecurity) and Manish Tiwari (Head of Private Cellular Networks) about the exciting developments and new solutions that Ericsson is set to launch in the coming months.
The upcoming innovations across the EEW portfolio will focus on several key areas:
- Platform-driven security: A holistic approach to securing wireless networks across various technology domains, enhancing data privacy and network integrity.
- Right-sized products: Tailored solutions that meet the diverse needs of enterprises, ensuring that customers receive the right technology at the right scale.
- Neutral Host Wireless Expansion: New solutions that will leverage AI to better harness data, improving service operations and delivering greater service assurance.
“The depth of innovation within the EEW solutions portfolio is truly exciting,” said Joe Budnar-Hunt. “The upcoming security-driven approach, along with the new AI innovations, will enable us to deliver even more effective and secure connectivity solutions for our clients.”
